Rick Rockhill, Chief Operating Officer, and Co-Owner. Rick has 25 years of experience in the pet industry, in key executive roles in companies such as Petco, Natural Balance, Del Monte, Big Heart Pet Brands, and Lucy Pet Products. Rick has deep experience in pet food nutrition marketing, brand management, strategy, product development, innovation, business development, and operations. Rick has served on multiple advisory boards in pet food manufacturing and pet food ingredient innovation teams. He is passionate about pets, animal advocacy, and service dog programs. Rick has a former service dog trainee (now pet) standard poodle named Adele who joins him at work in the Breeder’s Choice offices.